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As an important component of Huawei's NEXT-IMAGE Plan started in 2017, the annual NEXT-IMAGE Awards, partnered with the International Center of Photography (ICP), are committed to explore possibilities for a new generation of visual culture together with mobile phone users worldwide.
The "NEXT" in NEXT-IMAGE refers to the next generation of photographers using the next generation of tools to create and spread the next generation of visual content – all with new forms of interaction and feedback. The "IMAGE" part of the name refers to both static imagery and new forms of dynamic visual expression.
Huawei has proposed the "Next Image" concept not only to highlight the many years of innovative spirit it has brought to the field of visual expression, but also to create a new word that conveys its insight into what it believes is growing into a new school of photography. Owing to the rapid advancement of smartphone camera capabilities and the power of images in today's global social media trends, mobile photography is flourishing. New types of content and new ways to share their work allow photographers to attract larger, more global audiences. Following from Huawei's innovation interpretation of modern photography, the NEXT-IMAGE Awards embody the brand's commitment to providing high-quality tools that make work of this new generation of artists possible.